Notes on the Geography of New Zealand: Napier: Photo 16
One of the most elegant buildings in town, National Tobacco was founded in 1922 by Gerhard Huscheer, and it was he who after the earthquake turned to the local architect Louis Hay. The new building was finished in 1933. Two decades later, Huscheer sold the company to Rothmans, which ran it for almost 50 years--two billion cigarettes annually--before announcing in 2005 that the plant would close, its product to be replaced by Australian cigarettes. By then, however, the old building was already recognized as a monument. It had been refurbished in 1995 and the name restored to National Tobacco in 2001.
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